Most of the media attention devoted to gaming and wagering seems to focus on wildly diverse, and arguably photogenic classes of gamblers such as celebrity high rollers and chain-smoking slots players. The most exciting environment in any major casino actually can be found amid the shouts and cheers in the sports book as fans and fanatics unite for competitions ranging from football and basketball to golf, hockey and sailing. In Vegas, there is no more fan-friendly sports book than at Imperial Palace. If you need evidence of that, check out the 180 propositions they posted for the 2003 Super Bowl, including “Who will have more: Rich Gannon TD passes or West Ham + Manchester United goals?” As Jay Kornegay, race and sports book manager at Imperial Palace, tells it: “it makes the game more fun for everyone when every play is deciding something.” Boasting 230 TVs and a huge theatre with 800 seats, the Imperial Palace also has a drive-up sports book betting window and offers pay-by-mail service for winners who don’t want or need to wait to collect their winnings. Imperial Palace, 3535 Las Vegas Boulevard South; (702) 731-3311; www.imperialpalace.com.