The year was 1999, and Zappos.com founder Nick Swinmurn was walking around a mall in San Francisco, looking for a pair of shoes. One store had the right style, but not the right color. Another store had the right color, but not the right size. Nick spent the next hour in the mall, walking from store to store, and finally went home empty-handed and frustrated. The original idea was to create a web site that offered the absolute best selection in shoes in terms of brands, styles, colors, sizes, and widths. Over the past 9 years, the Zappos.com brand and our aspirations have evolved, and in addition to offering the best selection, we now want to be the company that provides the absolute best service online — not just in shoes, but in any category. Zappos.com currently stocks more than 3 million shoes, handbags, clothing items and accessories from over 1,136 brands. The retail outlets have closed courtesy of the recession, but if you call far enough ahead in advance, you can actually get a tour of the headquarters.
It’s Vegas, baby, and here they don’t shop for shoes, they shop for Choo’s. Said to be among the most flattering footwear in the world, Choo is the place in Vegas for high fashion heels. The stuff of every girl’s addiction, designer Sandra Choi (mastermind behind the Choo) knows how to do a thing or two with an ankle. Sure, a couple of pairs of Choo’s will cost you, but aren’t your feet worth it? So take a chip off the green felt table and buy a treat to show off your tootsies.